Check out today’s Huffington Post for a terrific post by Wolfe CEO and Founder Kathy Wolfe all about the new LGBT genre categories on Hulu.com and YouTube Movies. Kathy and team worked behind the scenes to make this happen and she talks about this in the context of Wolfe’s many years of advocacy work in the video/DVD industry as she celebrates both Hulu and YouTube — as well as GLAAD who worked together with Wolfe on this initiative. Here’s an excerpt — but please click thru to read the whole piece on HuffPo, it is really worth it.
It was 20 years ago that B. Ruby Rich coined the term “New Queer Cinema” to describe the early-’90s revolution in gay and lesbian filmmaking (and yes, they were all shot and released on actual film). It’s truly amazing that two decades later audiences have such unprecedented access to lesbian, gay, bisexual, and transgender (LGBT) films via the vast array of new exhibition platforms extending far beyond the traditional movie theater (or as they say in Great Britain, “the cinema”). Today’s New Queer Cinema is a genuine multiplex of digital delivery platforms, traditional broadcast, satellite and cable on-demand channels, DVD, Blu-ray, and more. Want your movies downloadable, streaming, HD, mobile? You name it (just get them from legitimate legal sources, please — don’t get me started on the scourge of online movie piracy).
Given my 26 years of work as founder and CEO of Wolfe, the top exclusive distributor of LGBT movies in the world, I’m thrilled to announce that we’re taking things yet one step further to help LGBT audiences gain better access to all these wonderful and vitally important films.
For the past several months Wolfe has been working behind the scenes on an initiative to secure an “LGBT” category heading as part of all digital distribution platforms. This undertaking is just the latest highlight in Wolfe’s ongoing mission to facilitate the broadest possible access to our rich cinematic heritage. This month we’re thrilled to have achieved not just one but two success stories. I personally want to thank the folks at Hulu.com and YouTube Movies for their vision and leadership in launching new LGBT category headings on their platforms, to help LGBT viewers find the films they need to see.
You can browse these categories at the following links:
Take a look and you’ll see how exciting it really is.